ROAST LEVELS

Light

Light roasts offer coffee in its purest state. You have a ton of acidity, brightness, and liveliness but can be off-putting to many casual drinkers

• Light brown in color

• Higher acidity

• Fruity

• Origin of bean most distinct

• Great for drinking black

• More caffeine

(Light City, Half City and Cinnamon)

Medium

The white sugar sweetness is turning into more of a bitter caramel sweetness. The original nuances are still intact, but you start to add a toastiness.

• Medium brown in color

• Slightly sweeter than light roasts

• Balanced flavor, aroma, and acidity

(Regular Roast, City Roast, American Roast and Breakfast Roast)

Medium-Dark

With the roast flavor very evident, a Medium-Dark Roast usually has a heavy body, and the flavor may be spicy, perhaps with a bittersweet tang, subtle chocolate and caramel flavors.

• Rich, darker in color with some oils on surface

• Bittersweet aftertaste

• Flavor and aroma emerge and acidity disappears

(After-Dinner Roast, Full-City Roast and Vienna Roast)

Dark

If you prefer adding milk to your coffee, a dark roast is likely the right choice. Its strong flavor stands up to the dairy and shines through.

• Shiny black color with oily surface

• Significantly more bitter

• Origin flavor is gone and the roasting process is more evident

• Great with milk or as espresso

• Less caffeine

(Italian Roast, French Roast, Continental Roast and Espresso Roast)